MOBILE IS THE NUMBER ONE SCREEN
Reach out to your customers -where ever they are- with mobile applications. Mobile traffic is 51.9% of the web traffic - and over 80% of that goes to apps. Mobile apps work based on location and profiling, leading to direct engagement with real customers in real time wherever they are.
Deep knowledge of iOS, Android and Windows means we know the design and development guidelines for each OS inside out. Knowing how to exploit each OS’s properties lets us deliver useable, memorable, inspiring apps.
We’ll construct a comprehensive mobile strategy, starting with an intimate understanding of the features your app offers, the technologies it requires and the business goals it exists to fulfill. From this, our team will identify your mobile app usage and develop business cases and a future roadmap for development, to ensure consistency.
INFORMATION AND SYSTEM ARCHITECTURE
We approach information architecture knowing that each user will interact with the app differently. Based on a solid research base, we’ll provide effective solutions for each user interaction model, considering user stories, human interaction and usability to create systems that invite interaction and inspire users.
To succeed a mobile solution must integrate technology, business and a compelling user experience. Our UX design processes guide us to create solutions that are usable, simple and beautiful. Users love to use them, following the flows we have crafted to meet your business goals.
Plexable guides startups to construct creative, clickable prototypes that showcase the concept behind their application. We’ll build working models to test on target audience samples, generating user feedback and validating the ideas the app is based on. Later iterations impress investors and generate buzz, while final products rest on a base of careful testing.
BRANDING AND ICON DESIGN
Plexable approaches branding looking for ways to tell stories users don’t forget, making an emotional connection through user engagement and powerful graphic branding. Understanding the user’s journey through the app means we know how to build branding into their experience and we constantly refine and test our branding, developing compelling stories that pull people in and generate engagement and trust.
APP STORE OPTIMIZATION
App store optimization: SEO for Apps. Plexable improves app distribution by increasing search ranking in app stores. With ASO and mobile app marketing, we optimize performance on Google Play Stores and Apple App Store, making your app discoverable to more customers.
MOBILE APP DEVELOPMENT
We craft and test drive iPhone, iPad, Android, Windows Phone and hybrid developments, ensuring a swift, semantic and sustainable development for your mobile app. The result is agile enough to grow along with your business, and proactive guidance and advice from Plexable keeps you one step ahead and lets you get maximum business benefit from your application.
Plexable designs apps that offer users a flawless, natural experience at every interaction. We think beyond the touch screen with engaging, innovative custom interactions based on users’ mental models and the uses of the app. We think of what users' fingers can do and where they can reach to make an enjoyable experience.