UX-IA

70% Of Projects Fail; Due To Lack Of User Acceptance.​

Your digital products have a twin brief: they must meet your organization’s objectives and your users’ needs. Plexable starts with the User Experience (UX) because when users accept and enjoy using your site or app, your engagement, conversion and retention rates go up.

RESEARCH

How can you design for a user you don’t know? We help you discover and define your audience and understand their needs and goals. That way you can give them what they want and get fast and measurable results.

AUDIENCE TARGETING

Who are your users and what do they want and need? Whenever companies look under the hood they’re always surprised at what really makes their customers tick. We’re never surprised: we look first, so we know just who we’re building for and just what they like. Making the research to validate the information of the users.

COMPETITIVE ANALYSIS

We’ll help you to understand your own market like never before, segmenting and analysing the market to let you see exactly where your competitive advantage lies and how you can build that into your vision. Competitor Scanning lets us monitor your competition and exceed their results.

PERSONAS

A persona is an archetype of a specific group of users, created from facts about your real audience that we know from research. Using personas helps in creating solutions that address the concerns of specific groups of users and build user journeys that reflect the desires and responses of segments of your audience.

INFORMATION ARCHITECTURE

Our designers and architects start by identifying the distinct roles and goals of the users who matter most to your business. Then we build a design framework that’s informed by what those users want out of your website or application. We make it as simple and intuitive as possible for each one of your users to get where they want to go, designing applications and sites as spaces to be explored.

USER FLOW AND USER CASES

Plexable creates user flows based on careful research into the needs, desires and behaviors of a segment of carefully studied users. That means identifying the steps users take to move through your application to their destination. We create use cases and contextualised user flows, showing how different groups of users interact with your product.

INTERACTION DESIGN

We’re interested in interactions, where your user touches your site or application. That’s where our design efforts should be focussed because that’s where results are generated. We create clear goals for users, and intuitive paths to reach them. Processes that feel natural and rewarding create a sense of satisfaction, pushing up engagement and conversion rates.

WIREFRAME

We’re interested in interactions, where your user touches your site or application. That’s where our design efforts should be focussed because that’s where results are generated. We create clear goals for users, and intuitive paths to reach them. Processes that feel natural and rewarding create a sense of satisfaction, pushing up engagement and conversion rates.

USER TESTING

Our designers and architects start by identifying the distinct roles and goals of the users who matter most to your business. Then we build a design framework that’s informed by what those users want out of your website or application. We make it as simple and intuitive as possible for each one of your users to get where they want to go, designing applications and sites as spaces to be explored.

USABILITY

Plexable creates user flows based on careful research into the needs, desires and behaviors of a segment of carefully studied users. That means identifying the steps users take to move through your application to their destination. We create use cases and contextualised user flows, showing how different groups of users interact with your product.

ACCESSIBILITY

Our designers and architects start by identifying the distinct roles and goals of the users who matter most to your business. Then we build a design framework that’s informed by what those users want out of your website or application. We make it as simple and intuitive as possible for each one of your users to get where they want to go, designing applications and sites as spaces to be explored.

CONVERSION OPTIMIZATION

Plexable creates user flows based on careful research into the needs, desires and behaviors of a segment of carefully studied users. That means identifying the steps users take to move through your application to their destination. We create use cases and contextualised user flows, showing how different groups of users interact with your product.

PROTOTYPING

Our designers and architects start by identifying the distinct roles and goals of the users who matter most to your business. Then we build a design framework that’s informed by what those users want out of your website or application. We make it as simple and intuitive as possible for each one of your users to get where they want to go, designing applications and sites as spaces to be explored.