UX IN E-COMMERCE

webmaster — Thu, 25 Aug 2022 10:30:49 +0000

UX IN E-COMMERCE webmaster Thu, 08/25/2022 - 13:30

THE IMPACT OF UX (USER EXPERIENCE) ON INCREASING E-COMMERCE WEBSITE CONVERSIONS.

One of the hidden treasures lately uncovered in the e-commerce industry is UX Design Technology, and how it’s directly linked to the successful outcome of any E-commerce website.

That’s why we are seeing thousands of E-commerce companies, heavily investing and applying UX Design technology in their day-to-day practice; because it helps their websites generate more traffic, and ultimately increase their overall conversion rates.

Nowadays; it seems not enough to take your business online, without being fully informed of the E-commerce industry’s inner workings and hidden ropes; especially with other major players in the back scene, such as E-commerce website: Amazon.com & Alibaba.com.

Learning about UX Design technology is crucial when it comes to running an e-commerce business; as it’s effectively proven to increase your E-commerce websites conversion rates; because it implements advanced SEO (Search Engine Optimization) Strategies and Techniques, to help your website:

Achieve higher rankings in search engine results.
Generate more
Maintain positive Customer Satisfaction and Loyalty

Here are a few of the Best (UX Design Practices) to help e-commerce companies achieve higher conversion rates:

It’s all about Speed!

Even though UX design cares about the visual aspect and aesthetics of the website as much as the performance; we see most successful websites like Alibaba.com and Souq.com leaning more towards utilizing the functional elements of UX design over the design elements, to ensure their website performance and speed is up to par. A study conducted by Amazon discovered that a 1 second delay in page loading would cost them 1.6 Billion dollars in a year.

It’s also about Navigation!

Now we got our website up and running and we’re happy with the speed, but it’s no use if the customer can’t easily find what they’re looking for, most customers are impatient, the average user will leave your website if they don’t immediately find what they’re looking for, therefore, it’s important to create a navigational menu that will easily guide the customers to other important attractions and offerings on your website to help with up-selling, live bots or live chat boxes might be helpful to make the customer feel more at home.

The one page checkout!

A one page checkout can be great for your online store, but can also be a double edged sword if not organized properly and has information overload. An organized checkout page is generally faster, but the customers also like to have the option of double-checking orders, it’s important that you find a medium where you have a seamless enjoyable checkout process but the customers can trust at the same time.

Are you following the latest UX Design trends?

Follow up on the latest UX Design tools & Trends available on the market, such as: Moqups.com & Wireframe to help personalize the digital experience for your customers.

Can you imagine not so long ago, we were selling goods and services on the back of our horse wheeled wagons; now technologies such as UX Design might actually allow us to touch our favorite products through our Tablets! Or teleport into a virtual Online Store someday! That’s how I like to envision the future of UX design in the e-commerce industry. A hassle free next generation shopping experience!

IN A NUTSHELL,

It’s really about your customers. Startups and entrepreneurs need to take advantage of this rapidly evolving UX-Design Technology, and exert all efforts in understanding their consumer’s behaviors online, and fine-tune their products in accordance with their customer’s needs, by viewing their websites from the User’s Lens, and conceptualizing their Unique Image Online, at every stage of their e-commerce business life cycle.

Date

Tue, 04/10/2018 - 12:00

BAD DESIGN HURTS

webmaster — Tue, 23 Aug 2022 23:06:39 +0000

BAD DESIGN HURTS webmaster Wed, 08/24/2022 - 02:06

Your profit and revenue hinges on your customers’ impression of your website design, especially if you’re a business. With derivative logos and unoriginal designs, bad design could easily make you lose more users than you’d bargained for, which would eventually take its toll on your sales.

Here’s a number of ways bad design can really hurt your business:

1) YOU LOSE USERS

When your users can’t navigate your website because of your overly complex menu bar, they will eventually quit trying. Instead, they’ll just go find another business whose website allows them to at least find the menu bar or just isn’t annoyingly slow. A design that is impossible to figure out and unusable won’t be able to hold users’ interest for too long. You’ll be saying goodbye to clients before you even get their attention.

2) YOUR SALES DECREASE

Customers aren’t exactly rational about their decisions. They won’t decide to give your product another chance in spite of the horrible design. For that matter, clients heavily rely on their feelings when making these decisions; if your design makes them feel anything but content or makes them annoyed in any way, you can forget getting any kind of profit out of them.

3) YOU HURT YOUR BRAND

Brand is your company’s voice, persona and reputation. A way you can showcase your brand is through design; bad design can result in your brand taking a big hit. When clients see poor design, they will immediately make negative associations, generalizations and impressions of your business, this will badly hurt your brand and company’s public image. No one likes a company that preaches quality when even their website is far from a fair level of it.

4) YOU LOSE MONEY

Building and rebuilding a website will cost you an arm and a leg, so make sure you do the best you can to make it right the first time. Prototyping, testing and getting feedback from users means that you’ll be able to stave off any possible problems with the design in the future. Skipping these vital steps means customers will file complaints and become dissatisfied with your product, which also means you’ll have to go back to square one and pay extra money for implementing fixes you could’ve done early on rather than months later after all the complaints start to flood in.

5) YOU HURT YOUR SEO

Writing great content for your website while using key words and phrases that will put you on the top of Google’s search results can only get you so far. You’re not doing your customers any favors when you use tacky animation or add stock images that don’t even match the message you’re trying to send. Maybe you write great blogs, sure, but when you can’t connect with your customers through design, or worse, they think you don’t care enough to keep your website updated, no one’s going to bother to link to your website or make mention of it on any social media outlet. When you can’t get people to mention or link to your website, you can write all you want, your SEO is still going to suffer.

6) NEGATIVE RETURN ON INVESTMENT

Many experts say that one of the main causes of negative return on investment (or ROI) is spending too little on maintenance. You can probably guess what that means for a horribly maintained and outdated website. According to research conducted by Design Management Institute and Motif Strategies on the impact of design, they found that businesses that prioritize design and go out of their way to create a user-centered design earned the highest return on investment; think Apple, Nike and Starbucks. However, companies that didn’t prioritize design had to try even harder to gain their customers’ and investors’ trust as well as gain influence in general. Of course, this led them to blow their money on something else they thought they could make a good investment in, when little did they know, that their design was all they had to improve to make their business more recognizable.

BAD DESIGN SHOULDN’T BE TAKEN LIGHTLY…

BAD DESIGN COULD COST YOU A LOT MORE THAN JUST A HORRIBLE LOOKING WEBSITE OR LOGO, BUT ALSO YOUR CUSTOMERS’ RESPECT, LEADS AND SALES. THE DESIGN PROCESS MAY TAKE A LONG TIME, BUT IT’S WORTH THE WAIT IF IT MEANS YOU’LL IMPROVE YOUR CHANCES WITH POTENTIAL CLIENTS AND GIVES YOU A STEADY INCREASE IN SALES FOR A VERY LONG TIME.