EASY WAY TO STOP SMOKING

BACKSTORY

Allen Carr’s Easyway has helped millions of smokers to stop smoking and escape from nicotine addiction. Their approach focuses on why smokers continue to smoke despite the obvious disadvantages. The Allen Carr foundation aim to change how smokers feel about smoking so that quitting becomes easy, enjoyable and you do not miss cigarettes. Inspired by that we created an interactive application to help people release themselves from smoke addiction.

EASY WAY TO STOP SMOKING

Challenge

Easyway mobile app is an interactive system where users create their own stories based on their emotional status and lifestyle. As we were doing the research and user interviews we found out how hard it is to quit smoking and how people might feel frustrated and stressed without their cigarettes. We had to make the application easy and simple that it satisfies their needs and doesn't disappoint them.

Plexable is an agency that truly gets UX. With their talented team and amazing capabilities.

BRANDING

We know that great projects don’t take a lot of people. They just take a small group of innovative, creative people, working together and striking sparks off each other. Each accessible, beautiful and user­centered product we craft is our way of changing the definition of what’s possible.

Experience Design.

We know that great projects don’t take a lot of people. They just take a small group of innovative, creative people, working together and striking sparks off each other. Each accessible, beautiful and user­centered product we craft is our way of changing the definition of what’s possible.

MARKETING MATERIAL

We know that great projects don’t take a lot of people. They just take a small group of innovative, creative people, working together and striking sparks off each other. Each accessible, beautiful and user­centered product we craft is our way of changing the definition of what’s possible.

Visual Design

We know that great projects don’t take a lot of people. They just take a small group of innovative, creative people, working together and striking sparks off each other. Each accessible, beautiful and user­centered product we craft is our way of changing the definition of what’s possible.

Plexable is an agency that truly gets UX. With their talented team and amazing capabilities”

Saeed Omar, Founder and Director

SCOPE OF WORK

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