Platinum Shop is an established online dealer offering a variety of luxury cars and planes. As the name suggests, Platinum Shop is not just a store — it is a story of ambiance and class. Some of the auto brands available in the store inventory include Audi and Mercedes Benz. With high-class clients visiting the store, Platinum Shop wanted to create a unique, stylish, and seamless experience for its customers. Plexable was able to offer outstanding services to meet expectations, and enhance customer experience.

We trusted Plexable to improve our website UX and UI, they did perfect work. Our customers are happy and conversion rates have increased.
Bahaa Asfour, Flounder and CEO


Experience Design:

Creating a suitable user experience requires understanding the targeted users, which informs the development of a clear pathway to help users achieve their goals on the website. Plexable was responsible for making the website clear and easy to navigate. To improve the user experience further, our experts improved content readability by creating a solid Information Architecture. The aim was to have a clear user journey and to give clients an amazing shopping experience.


Shopping Cart

To further improve the user journey, there was a need to make the shopping cart accessible. Plexable experts improved the shopping cart navigation process. The goal was to improve the checkout process with a simple and clear design. This increased conversions and improved the website’s performance.



Visual design focuses on the aesthetics of the website and its related factors. It involves the placement of fonts, colors, images, and other visual elements to complement the website’s purpose and branding. Plexable created a compelling visual design to suit the luxury aspects of the Platinum Shop. The visual elements included a platinum, premium, professional, and dark outlook. This perfect visual design gives a trusted first impression with a consistent brand identity.


Scope of Work

  • User Experience Services
  • Baseline Evaluation

  • Research

  • Experience Strategy

  • User Experience Design

  • Information Architecture

  • Wireframes

  • User Journey

  • User Research

  • User Interface Services
  • User Interface Design

  • Responsive Website Design

  • Responsive Website Services

  • Responsive website development

  • eCommerce Services
  • eCommerce website development

  • Communication style guideline

  • Messaging, voice, and tone

  • Internal Company Material

  • Brand Guidelines



- Client