Applixya - A new brand and website for an eSignature company
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New branding and a responsive site for a maker of signing apps.
Applixya
Brand and website, 2015
About the project
Applixya is an Amman company that makes secure iPad apps for executives and officials to sign and approve correspondence on the move. By 2015 it sold several editions of its iApproval app in Qatar and Saudi Arabia, and its website no longer matched the company. Between May and November 2015 we designed its new logo, wrote a brand personality guideline and designed the website for desktop, tablet and mobile.
Project
Applixya Website and Brand
Industry
eSignature Software
Location
Amman, Jordan
Date
2015
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Client Request
Applixya asked for a new brand and website that matched where the company stood, showed every edition of iApproval and drew in more content management system providers.
Applixya
Terms of reference, April 2015
Design Pillars
Core Principles
A formal, informative voice that stays easy to understand and keeps a calm tone.
A light appl, a bold ya, and ix in white on a purple square between them.
BoardBox, SignBox and iApproval each get their own pages under Solutions.
Brand Personality
What the Guideline Says About Applixya
An Explorer
We matched Applixya to the Explorer archetype, a brand that crosses boundaries and keeps learning.
Careful and Upscale
On the personality spectrum it sits toward corporate, careful planning, cutting edge, serious and upscale.
What It Stands For
Professional, innovative and independent, and protective of privacy and security.
The Challenge
Problem Statement
The Main Goal: A Site That Matches the Company
Applixya had grown to several editions of iApproval, with an Enterprise Edition almost ready and a consumer app in design. The new site had to present each product clearly to executives and government clients, and invite correspondence system makers to connect their software to iApproval.
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Exquisite attention to detail along with a broad spectrum of creativity. I particularly enjoy the strip-down and re-strip-up process that the idea or product undergoes. A great team indeed.
Sadeq Shunnar
Co-founder and Director, Applixya
Our Approach
Solution
A Brand Guideline and a Responsive Site
Logo, business cards, a brand personality guideline, sitemaps, wireframes, 27 desktop screens, tablet and mobile versions and a GUI style guide. It is an example of our Website Design work.
01 - Brand
Three logo rounds in May 2015, business cards in June and the brand personality guideline in July.
02 - Structure
Five sitemap versions by late July, then wireframe rounds from 12 August to 6 September.
03 - Design
Desktop pages by 20 October, tablet and mobile by 1 November, and the GUI style guide on 2 November.
Before & After
The Blueprint & Evolution
Wireframe to Final Home Page
We set the layout in wireframes before any brand color went in.
Before: the home page wireframe, September 2015.
After: the final home page design, October 2015.
Design
Key Features
A Slide for Each Product
The home page slider gives each app its own slide, with SignBox in the brand purple behind a fingerprint line.
A Call to Integrators
A full-screen menu on phones, and an Integrate your system with Applixya band on the solution pages.
Design System
Visual Identity
Typography
Roboto Slab for headings and Roboto for text, sized separately for desktop and mobile.
Color Palette
One purple accent, #B22472, with white, black, five grays and a red.
Logo Rounds
Round one on 14 May 2015 tried the ix in several squares. Round three on 19 May set it in white on purple, between a light appl and a bold ya.
Impact
Live From 2016 to 2022
Results for Applixya
The new applixya.com went live in May 2016 with a Crafted by Plexable credit in its footer and stayed online until at least May 2022.
Applixya
Result
By the Numbers
27 Desktop Screens
Final October 2015 designs, from the home page to form states.
3 Screen Sizes
25 tablet and 25 mobile screens next to the desktop set.
5 Sitemap Versions
Drawn between May and July 2015, the last with the content of every page.
Structure
The Sitemap Rounds
Pages Around the Products
We drew the first sitemap in May 2015 and refined it four times in July. The last version lists the content of every page, from home and products to investors, careers and the blog. You can see some of the results below.
Final Showcase
The Applixya Website
