Lavena - Brand identity for Dead Sea skincare
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A crowned L for a spa experience at home.
Lavena
Brand identity, 2015
About the project
Lavena is a line of Dead Sea mineral and salt products for face and body, made for people who want a spa experience at home. Between December 2014 and 2015 we explored the name’s lettering, drew an L inside a floral rosette that works like a crown, and set soft aqua and sand colors, type and product mockups.
Project
Lavena Brand Identity
Industry
Beauty and Skincare
Location
Dead Sea
Date
2015
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Client Request
Lavena wanted a brand that feels luxurious and natural at the same time, for shoppers looking for a spa experience in their own homes.
Lavena
Brand brief, 2014
Design Pillars
Core Brand Principles
The rosette works like a crown around the L, softened with curves.
Soft aqua and sand, so the products look clean and healthy on the shelf.
Wavy lines give the mark a swaying, sea-like feel.
Exploration
From Lettering to a Crowned L
The Name
We started with lettering studies of the name in December 2014.
The Concept
Four words shaped the mark: nutritious, natural, softness and therapeutic.
The Final Mark
An L inside a floral rosette, over the La’vena wordmark.
The Challenge
Problem Statement
The Main Goal: Luxury That Still Feels Natural
Lavena needed to feel premium and calm while still reading as natural minerals and salts. We started by studying how colors and materials affect shoppers, then drew the mark and set the palette.
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Luxury and the natural feel of the Dead Sea, in one brand.
Lavena Brand Concept
Plexable, 2015
Our Approach
Solution
A Brand for the Shelf and the Spa
A crowned L mark, the La’vena wordmark, soft aqua and sand colors, Iowan Old Style and Poppins type, and packaging for bottles, tubes, jars and a diffuser. It is an example of our Branding work.
01 - Logo
An L inside a floral rosette, with the La’vena wordmark below.
02 - Color and Type
Soft aqua and sand on cream, with Iowan Old Style for titles and Poppins for text.
03 - Packaging
Bottles, a tube, jars and a reed diffuser.
Before & After
The Blueprint & Evolution
Concept to Final Mark
The concept board set the tone for the final logo.
Before: the logo concept with its four keywords.
After: the finished Lavena mark and wordmark.
Design
Key Features
Packaging
White bottles and jars with the aqua mark keep the line clean and spa-like.
Home Spa Pieces
The mark also sits on the lid of a tin jar, shown next to a reed diffuser.
Design System
Visual Identity
Typography
Iowan Old Style for titles and Poppins for body text.
Color Palette
Soft aqua for the mark and sand for the wordmark, on a cream background.
Product Line
One look across face and body products, from tubes to jars.
Impact
From Mark to Shelf
Results for Lavena
Lavena got a mark, colors, type and packaging that present Dead Sea minerals as a calm, premium product line.
Lavena
Result
By the Numbers
1 Crowned Mark
An L inside a floral rosette.
2 Typefaces
Iowan Old Style and Poppins.
4 Brand Words
Nutritious, natural, softness and therapeutic.
Exploration
The Logo Journey
From Letters to a Crown
We began with the name’s lettering, then built a rosette around the L that works like a crown and curves like water. You can see it on the packaging below.
Final Showcase
The Lavena Brand
