Moktiv - Influencer Marketing Platform
“
Moktiv bridges the gap between music labels and influencers with data-driven precision. We needed a platform that could turn a viral TikTok moment into a chart-topping hit.
Truls Kaasa
CMO
About the project
Moktiv is a B2B SaaS platform that connects music labels with TikTok influencers to drive song virality using a Web "Command Center" for campaign management and a mobile app for creators.
Project
Moktiv
Industry
Influencer Marketing SaaS
Location
Stockholm, Sweden
Date
2025
“
Client Request
Labels lacked visibility into high-velocity TikTok trends due to inefficient manual tracking. Moktiv provides a real-time command center to monitor creator performance and optimize viral marketing through data-driven insights.
Truls Kaasa
CMO
Design Pillars
SaaS Design Principles
We stopped the guessing game. Every view, share, and "Save" on a TikTok Sound is tracked so companies know exactly what’s working.
Labels can launch enterprise-scale "Sound Challenges" instantly. Our automated onboarding and outreach systems bypass the friction of manual agency models.
We built a system that pays hundreds of creators automatically once they finish their video. It saves hours of boring paperwork.
User Discussions & Insights
Pain points
Verification Gaps
Labels lacked automated tools to verify if creators followed specific "TikTok Sound" usage guidelines or hashtags.
Management Friction
Major music groups struggled to maintain clear silos between different genre departments and promotion teams.
ROI Uncertainty
Without integrated performance analytics, it was difficult to align influencer spend with real-time rankings on the TikTok Sound charts.
Personas
User Archetypes
The Label Campaign Manager
“
The operational lead driving viral velocity. They use the Hub to architect strategy and approve creator content.
The Mission
Pain Point
Success Metric
Monthly Budget Managed
$500k+
Target Engagement
4.5%
Tracking Accuracy
99%
Marketing Officer
“
The strategic lead focused on ROI and global brand presence. They use deep-reporting to justify marketing spend to the board.
The Mission
Pain Point
Success Metric
Monthly Budget Managed
$2.2M
Wasted Spend
-40%
Current ROAS
1.5x
The Pivot
Problem Statement
From Manual Outreach to Automated Orchestration
Music marketing teams used to spend 40% of their day on administrative tasks. Moktiv introduced Automated Campaign Workflows that bring the whole discovery-to-payment pipeline into one place. Labels gained direct control over their marketing spend and could run influencer management as a scalable, data-backed subscription model.
“
We realized the traditional agency model was broken for the TikTok age. We didn’t just need better communication; we needed to automate the entire campaign orchestration so labels could scale their impact without scaling their headcount.
Truls Kaasa
CMO
The Pivot
Solution
The Campaign Intelligence Hub
Centralized discovery, campaign intelligence, and budget governance into a single, high-fidelity command center. The command center is an example of our Web App Design and Data Visualization & Analytics UX work.
01 - Campaign Tracker
A real-time "Pulse" monitoring song trends and conversion velocity as they happen.
02 - Influencer Cards
High-detail profiles with performance history, demographic reach, and past ROI scores for specific music genres.
03 - Budget Control
Live tracking and overrun alerts.
Wireframes
The Blueprint & Evolution
UX Architecture
We designed a central Label Operations Hub that gives labels deep administrative control and still keeps the interface clear. A “Global Sound State” syncs campaign data between the label’s web dashboard and real-time creator notifications. The hierarchy follows music marketing workflows.
Wireframe Logic
The wireframes for the campaign launch flow use progressive disclosure, so labels make one decision per screen. That focus is how test users launched and funded a new sound campaign in under 45 seconds.
Validation
Usability Benchmarks
Benchmarking User Efficiency
We conducted usability testing with 20 marketing leads across major labels and independent agencies.
Users successfully launched and funded a new sound campaign in under 45 seconds.
Integrated reviews replaced external threads, so every piece of feedback stays tracked.
Centralized tracking reduced manual data entry
Report generation time reduced by over 10 hours per week
Design
Key Features
High-Density Analytics
A dashboard that visualizes conversion funnels, CPA (Cost Per Acquisition), and lifetime value in real-time.
Performance Matching
Algorithms that match labels with TikTok influencers based on historical sound performance rather than just follower counts.
Automated Payout
A secure financial layer that executes global influencer payments automatically upon verified campaign milestone completion.
Design System
Visual Identity
The "Precision Intelligence" Aesthetic
We built a clean, professional interface using high contrast to make data easy to read. We chose the Geist font because it looks modern and stays clear even at very small sizes, which is helpful when looking at a lot of information at once. Cobalt Blue, Cyber Mint, and Slate Gray make the platform feel trustworthy, technical, and organized.
UI Logic
The layout organizes complex data into clear, simple blocks so users don't get overwhelmed. By keeping high-level strategy separate from creator tracking, we made it easier to manage both at once. This supports "deep-scanning," allowing managers to spot budget issues or trend changes across dozens of streams at a glance.
Adaptive Visual Modes
Campaign managers watch live dashboards for long stretches, so the web app offers light and dark modes. Charts, budgets and creator cards keep the same contrast in both.
Impact
Scaling Operational Excellence
Driving Measurable Business Growth
By standardizing how labels work with social data, Moktiv gave their music marketing teams a common way of operating. The move from manual oversight to automated intelligence has allowed agencies to manage three times the campaign volume without increasing team size.
“
Moktiv transformed our workflow. We’ve moved from reactive reporting to proactive campaign steering, allowing us to scale efficiency while capturing viral trends in real-time.
Truls Kaasa
CMO
Result
Efficiency at Scale
+40% Campaign Velocity
Faster onboarding and approval loops for trending sounds.
-25% CPA
Cost per acquisition: Smarter influencer selection driven by historical conversion data.
Roadmap
Next Iteration
Future Strategy & Forecasting
Moktiv is shifting from tracking past results to predicting future success. Upcoming updates will introduce simulation tools that help labels forecast the impact and ROI of a campaign before any budget is spent.
“
Our goal is to reach a stage where the system doesn't just track history but predicts success. We want to give music labels the ability to see which sounds have the highest viral probability and match them with the perfect creators automatically.
Truls Kaasa
CMO
Final Showcase
The New Moktiv Experience
