Paris App - A city guide concept by Plexable
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The Eiffel Tower, drawn as a single A.
Paris App
Plexable concept, 2015
About the project
Paris App is a city guide we designed as our own concept in 2015, for visitors who want to find arts, culture, restaurants and events in Paris and meet people in the city. We ran card sorting, wrote personas, wireframed the app, drew a striped A monogram that echoes the Eiffel Tower and designed the iOS screens.
Project
Paris App Concept
Industry
Travel and City Guide
Location
Paris, France
Date
2015
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Client Request
We set ourselves a brief: a guide for visitors to Paris that covers arts, culture, restaurants and going out, and helps them meet people in the city.
Plexable
Internal concept, 2015
Design Pillars
Core Brand Principles
The A doubles as the Eiffel Tower.
Yellow, pink and purple stripes give the brand a warm, upscale feel.
Card sorting and personas shaped the menu before any screen was drawn.
Exploration
From Sketches to a Striped A
Sketches
We sketched Eiffel Tower letterforms and PARIS wordmarks by hand.
The Monogram
A thin A inside a square of yellow, pink and purple stripes.
The App
Login, home, profile, messages and guide cards for iPhone.
The Challenge
Problem Statement
The Main Goal: A Guide That Feels Like Paris
The app had to bring arts, culture, food and events into one place, feel as warm as the city and keep each screen simple for a visitor on the move.
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Your critical guide to the arts, culture and going out in Paris.
Paris App Tagline
Plexable, 2015
Our Approach
Solution
A Concept from Research to Screens
Card sorting, personas, wireframes, a monogram and logotype, a yellow, pink and purple palette, DIN type and the iOS screens. It is an example of our Branding work.
01 - Monogram and Logotype
A striped square with a thin A, over a thin PARIS logotype.
02 - Color and Type
Yellow, pink and purple on dark navy, with DIN Light and DIN Bold.
03 - App
Login, home, guide cards, profiles and messages.
Before & After
The Blueprint & Evolution
Wireframe to Final Screen
We wireframed each screen in gray, then added photos, color and type.
Before: the weekend guide screen as a wireframe.
After: the same screen in the final design.
Design
Key Features
Card Sorting
Paper card sorting grouped the app’s content before the menu was set.
Personas
Personas of different visitors guided what each screen shows.
Design System
Visual Identity
Typography
DIN Light and DIN Bold, with a thin custom PARIS logotype.
Color Palette
Yellow, pink and purple stripes on a dark navy base.
App Screens
Photo-led guide cards with the brand colors on buttons and tabs.
Impact
From Research to Screens
Results for Paris App
We used the concept in our portfolio and our 2020 company profile to show our process, from card sorting to final iOS screens.
Paris App
Result
By the Numbers
3 Brand Colors
Yellow, pink and purple.
2 Research Methods
Card sorting and personas.
1 City Guide
Arts, culture, restaurants and events in one app.
Exploration
The Logo Journey
From Tower to Letter
We drew the Eiffel Tower as a letter A, set it in a striped square and paired it with a thin PARIS logotype. The same colors then ran through the app screens. You can see some of them below.
Final Showcase
The Paris App Brand
