PlanDo - Brand and iOS app for doing things together
“
Plan an activity, find people nearby who love it too, then meet up.
PlanDo
Brand and iOS app, 2014
About the project
PlanDo is an iOS social app that connects people with the same hobbies so they can plan activities together and meet, from movie nights to sports. Founder Philip Pun planned to launch in China and Hong Kong first, then across Asia. In 2014 we designed the brand around a bird of paradise, mapped the user journeys and flows, and designed the final iOS screens.
Project
PlanDo App and Brand
Industry
Social Networking
Location
China and Hong Kong
Date
2014
“
Client Request
PlanDo wanted a brand that is fun without being silly and useful without being complicated, for an app where people meet through the activities they love.
PlanDo
Brand personality brief, January 2014
Design Pillars
Core Brand Principles
The brief asked for funny but not goofy, and informal but not sloppy.
Birds of paradise dance to communicate, so the mark is one in flight, in four colors.
Every flow leads to people meeting in person, then sharing photos from the day.
Research
Who We Designed For
A 25-Year-Old in Shanghai
Our main persona: an office worker who wants to meet new people through activities.
The Organizer
A second persona plans events and invites people, so creating one had to be quick.
Movie Fans
We mapped a whole movie night, from sign-up and invites to sharing photos afterwards.
The Challenge
Problem Statement
The Main Goal: Make a Social Network Truly Social
PlanDo had to hold three things together: finding people, chatting with them and meeting them. A user needed to create an activity in a few steps, see who nearby shares the interest, sign in with the networks they already use in China or the West, and share moments once the activity was over.
“
They have taken time to study and understand my concept via Persona, a series of interviews, conversations, and rapid prototypes.
Philip Pun
CEO, PlanDo
Our Approach
Solution
A Brand and an iOS App Together
A bird of paradise mark, a script wordmark in three set sizes, DIN and Helvetica Neue type, user journeys, flows, wireframes and 71 final iOS screens. It is an example of our Mobile App Design work.
01 - Research and Personas
Personas and a brand personality brief in January 2014, plus competitor research.
02 - Flows and Wireframes
High-level flows, user flows and wireframes from January to March 2014.
03 - Brand and UI
Logo rounds in January and February, first UI in March and the final screens in April.
Before & After
The Blueprint & Evolution
Compass Sketch to Final Mark
We built the bird from overlapping circles before giving it color.
Before: the bird outline drawn over compass circles.
After: the final mark in green, yellow, orange and blue.
Design
Key Features
Activities Near You
Users add photos, a date and a place to an activity, and PlanDo sends it to people nearby.
Moments
A feed of pictures and moments, shared from the activities people joined.
Design System
Visual Identity
Typography
A script lettering logotype in three set sizes, with DIN Medium and Helvetica Neue Bold.
Color Palette
Green, yellow, orange and blue from the bird, bright cyan for the app and navy behind the mark.
UI Logic
Filters for gender, interests, distance and age, and an on and off switch for each kind of notification.
Impact
From Brief to Final Screens
Results for PlanDo
PlanDo got a full brand and 71 final iOS screens in April 2014. In testing, a user created an activity without seeing the tour first, which confirmed our assumptions.
PlanDo
Result
By the Numbers
71 Final Screens
iOS designs for activities, people, chat, moments and settings.
2 Personas
An office worker who wants to meet people, and an event organizer.
6 Social Logins
Planned at sign-up, with networks used in China and in the West.
Exploration
The Logo Journey
From Bird of Paradise to Mark
Philip brought birds of paradise as the starting point, birds that dance to communicate. Along the way we tried a dancing parotia in a blue circle and a watercolor bird, then chose a four-color bird in flight. You can see some of the results below.
Final Showcase
The PlanDo Brand and App
