Speedi Picker - The in-store app behind every order
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Every order picked, scanned and paid for in the store.
Speedi Picker
Android app, 2019
About the project
Every Speedi order is picked by a member of staff inside an Othaim supermarket. We designed Speedi Picker, the Android app they use to take orders, scan each item, sort out missing products with the customer, pay at the till and label the bags. It launched on Google Play in December 2019, in Arabic and English.
Project
Speedi Picker
Industry
Retail Operations
Location
Riyadh, Saudi Arabia
Date
2019
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Client Request
Othaim asked for a picker app in Arabic and English for its store teams, working from the same orders customers place in the Speedi app.
Abdullah Al Othaim Markets
Scope of work, 2019
Design Pillars
Core UX Principles
Big buttons, clear status colors and short flows, for staff holding a basket and a phone.
Barcodes for items, weighed produce and the final invoice, with typing as the backup.
Call or WhatsApp the customer straight from the order when an item is missing.
What Pickers Need
What pickers run into
Missing Items
Pickers needed a quick way to mark an item as not found and offer the customer a replacement.
Weighed Produce
Fruit, vegetables and meat are sold by weight, so the scan had to capture the weight and price.
Paying at the Till
Each order is paid for at the cashier, so pickers needed a way to pay without carrying cash.
The Challenge
Problem Statement
The Main Goal: Fast, Accurate Picking
Shoppers judge Speedi by the bags that arrive at their door. The picker app had to help staff in a busy supermarket pick the right item at the right weight and price, and show every change before checkout.
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Scan the barcode with the camera, or enter it by hand.
Speedi Picker
Google Play listing
Our Approach
Solution
A Complete Picking App
Sign-in, orders, picking, scanning, replacements, review, payment and bag stickers, designed for Android in Arabic and English. It is an example of our Logistics and Delivery Product Design work.
01 - Three Rounds of Design
Two versions as Marty Picker, then Speedi Picker version 3, linked into a clickable prototype.
02 - Reviews with Othaim
We walked the Othaim team through the flows in online sessions in April 2019 and refined them after each one.
03 - Built Around Iktissab
Pickers pay at the till with a one-time code from Iktissab, Othaim’s loyalty program, valid for one hour.
Before & After
The Blueprint & Evolution
Order States
Each order moves through three clear tabs, so pickers always know what’s next.
To do and In review: items still to find, grouped by section, and missing or replaced items waiting on the customer.
Done: every item picked and checked, ready to pay for and pack.
Design
Key Features
Scanning Everything
Item barcodes, weighed produce with its weight and price, and the invoice total at the end.
Replacements and Review
Suggested replacements for missing items, plus one-tap calls and WhatsApp messages to the customer.
Design System
Visual Identity
Typography
The Speedi typefaces at larger sizes, so names and prices read at arm’s length in the aisle.
Color Palette
Green for found and done, red for not found and errors, and yellow for items waiting on the customer.
UI Logic
Every scan gives clear feedback: a match, a wrong item, a missing price or a weight to confirm.
Impact
From Prototype to the Store Floor
Results for Speedi
Speedi Picker went live on Google Play in December 2019, ahead of the customer apps, and it is still in use today with more than 5,000 installs.
Speedi
,
Othaim Markets
Result
By the Numbers
3 Design Rounds
Two Marty Picker versions, then Speedi Picker version 3.
50+ Screens
Every step and error state, in Arabic and English.
5K+ Installs
On Google Play, for an app used only by store staff.
Research
A Clickable Prototype
Before handoff, we linked the version 3 screens into a clickable prototype, so the Othaim team could walk through a full order, from a new order to a printed bag sticker.
Final Showcase
The Speedi Picker App
