120+ Products.
18 years. One standard.

Plexable is an experience design agency that's helped funded startups and global brands ship SaaS, mobile, and enterprise products since 2008. Our work has driven +59% user growth, +72% satisfaction, and +95% feature acceptance for teams across the GCC, Europe, and North America.

Plexable is an experience design agency that's helped funded startups and global brands ship SaaS, mobile, and enterprise products since 2008. Our work has driven +59% user growth, +72% satisfaction, and +95% feature acceptance for teams across the GCC, Europe, and North America.

Since 2008, trusted by brands that scale.

Queen Rania

,

RHC

,

STC

,

Speedi

,

eFawateercom

,

eFawateercom

,

Motory

,

POSRocket

,

Telenav

,

Moktiv

,

Vibes

And many more growing teams.

Let our results
speak for themselves.

Startups

+120 MVP

+120 MVP

We help early stage startups

launch ideas to the market fast.

We help early stage startups launch ideas to the market fast.

Exits

$45M+

$45M+

Acquisitions

Acquisitions

POSRocket

New web & mobile app

Revenue

$400M+ Revenue and Conversion optimization

$400M+ Revenue and Conversion optimization

Last 3 years over $400M+

clients’ revenue.

Startups

$120M+

$120M+

Last 3 years, clients’ investment.

Series A → Series B

We help early stage startups launch ideas to the market fast.

Why choose Plexable

Results

Full-Stack

Full-Stack

Design

Design

Research, strategy, UX, UI, design systems, and design engineering under one roof.

We help early stage startups launch ideas to the market fast.

Research

Strategy

UX Design

UI Design

Design Systems

Design Engineering

Global

MENA fluency

MENA fluency

Global reach

Global reach

Bilingual delivery, GCC regional presence, clients across Europe and North America.

Results

Proven

Proven

Outcomes

Outcomes

Every case study includes measurable business results, not just visual polish.

We help early stage startups launch ideas to the market fast.

15+ clients
United States
10+ clients
Sweden
10+ clients
Norway
10+ clients
Saudi Arabia
10+ clients
Egypt
40+ clients
Jordan
10+ clients
United Arab Emirates
15+ clients
United States
10+ clients
Sweden
10+ clients
Norway
10+ clients
Saudi Arabia
10+ clients
Egypt
40+ clients
Jordan
10+ clients
United Arab Emirates
15+ clients
United States
10+ clients
Sweden
10+ clients
Norway
10+ clients
Saudi Arabia
10+ clients
Egypt
40+ clients
Jordan
10+ clients
United Arab Emirates

Are they Skilled enough?

Weworkwithinteamscollaboratingwithdevelopersproductownersandstakeholderstoimproverealproductsandoutcomes.

Moktiv

Moctiv

Influencer Marketing Platform, a specialized, data-driven tool designed to bridge the gap between music labels and TikTok influencers.

Scale-up

Scale-up

Company Type

Company Type

Saas Application

Saas Application

Project type

Project type

3.25xCLI

3.25xCLI

Result

Result

+59%

+59%

Number of users

Number of users

+72%

+72%

User satisfaction

User satisfaction

+95%

+95%

Acceptance Rate

Acceptance Rate

DadCam

high-performance mobile app that replicates the 90s camcorder aesthetic.

Startup

Startup

Company Type

Company Type

Mobile App

Mobile App

Project type

Project type

3.25xCLI

3.25xCLI

Result

Result

+59%

+59%

Number of users

Number of users

+72%

+72%

User satisfaction

User satisfaction

+95%

+95%

Acceptance Rate

Acceptance Rate

Are they trustworthy?

Webelievethatskillsreflectinthefeedbackonegets.Soweletourclientssayitinstead.

Areas of Impact

Delivering high-end digital solutions across diverse sectors, from emerging startups to established enterprises.

SaaS

Fintech

Healthtech

E-commerce

Enterprise

Mobile

Gaming

Education

Founder & CXO

Hamza Jilani

Hamza Jilani

Founder & CXO

Founder & CXO

Hamza founded Plexable in 2008 with a simple belief: great product design should drive measurable business outcomes.

Over 18 years, he's led design for 120+ products across SaaS, fintech, healthtech, mobile, and enterprise categories, working with funded startups and global brands across the GCC, Europe, and North America.

OurCoreTeam
OurCoreTeam

Plexable operates with a team of designers, researchers, and design engineers based in Amman, delivering bilingually in English and Arabic.

Nermeen Ahmed

Abed Jilani

Hamza Jilani

Ahmed Walid

How we work

From 6 Weeks

From 6 Weeks

From 6 Weeks

From 6 Weeks

Discover

Discover

Discover

Discover

Design

Design

Design

Design

Deliver

Deliver

Deliver

Deliver

Partner

Partner

Partner

Partner

1. Discover

1. Discover

Strategic research and analysis to define project goals and user needs.

2. Design

2. Design

Creating intuitive, high-fidelity interfaces that balance aesthetics with function.

3. Deliver

3. Deliver

Polished, production-ready assets and documentation for a seamless handoff.

4. Partner

4. Partner

Ongoing collaboration to refine the experience and scale as you grow.

FAQ
FAQ
FAQ

Frequently Asked Questions

What is Plexable?

Plexable is an experience design agency that's shipped 120+ products for funded startups and global brands since 2008. We specialize in SaaS, mobile, and enterprise design, with case studies showing +59% user growth and +95% feature acceptance. We serve clients across the GCC, Europe, and North America, with regional presence in Amman, Dubai, and Riyadh.

https://framer.link/isaacdsign

What is the main objective of an Experience Strategy?

It is about bridging the gap between high-level business goals and actual user needs. We align your team on a clear product direction, ensuring every feature has a strategic purpose before high-fidelity design or development begins. This eliminates wasted effort and "feature creep."

https://framer.link/isaacdsign

What is the main objective of an Experience Strategy?

It is about bridging the gap between high-level business goals and actual user needs. We align your team on a clear product direction, ensuring every feature has a strategic purpose before high-fidelity design or development begins. This eliminates wasted effort and "feature creep."

https://framer.link/isaacdsign

What is the main objective of an Experience Strategy?

It is about bridging the gap between high-level business goals and actual user needs. We align your team on a clear product direction, ensuring every feature has a strategic purpose before high-fidelity design or development begins. This eliminates wasted effort and "feature creep."

https://framer.link/isaacdsign

How long has Plexable been in business?

Plexable has been operating since 2008, giving us over 18 years of product design experience across SaaS, fintech, healthtech, mobile apps, and enterprise platforms. We've worked with 120+ funded startups and global brands during that time.

https://framer.link/isaacdsign

Can we apply this to an existing product, or is it only for new ventures?

It works for both. For existing products, we focus on auditing the current experience to identify friction points and structural flaws that hinder growth. For new products, we build the architectural foundation from scratch to ensure a successful and scalable market entry.

https://framer.link/isaacdsign

Can we apply this to an existing product, or is it only for new ventures?

It works for both. For existing products, we focus on auditing the current experience to identify friction points and structural flaws that hinder growth. For new products, we build the architectural foundation from scratch to ensure a successful and scalable market entry.

https://framer.link/isaacdsign

Can we apply this to an existing product, or is it only for new ventures?

It works for both. For existing products, we focus on auditing the current experience to identify friction points and structural flaws that hinder growth. For new products, we build the architectural foundation from scratch to ensure a successful and scalable market entry.

https://framer.link/isaacdsign

Where does Plexable work?

Plexable works with clients across six countries: the United Arab Emirates, Saudi Arabia, Jordan, United States, United Kingdom, and Germany. Our team is based in Amman, with regional presence in Dubai and Riyadh to support GCC clients. We operate bilingually in English and Arabic.

https://framer.link/isaacdsign

How long does a typical strategy engagement last?

Our strategic process typically starts from 6 weeks. This timeframe allows for deep discovery, user behavior mapping, and validation to ensure the resulting roadmap is grounded in data rather than assumptions.

https://framer.link/isaacdsign

How long does a typical strategy engagement last?

Our strategic process typically starts from 6 weeks. This timeframe allows for deep discovery, user behavior mapping, and validation to ensure the resulting roadmap is grounded in data rather than assumptions.

https://framer.link/isaacdsign

How long does a typical strategy engagement last?

Our strategic process typically starts from 6 weeks. This timeframe allows for deep discovery, user behavior mapping, and validation to ensure the resulting roadmap is grounded in data rather than assumptions.

https://framer.link/isaacdsign

What services does Plexable offer?

Plexable offers end-to-end product design: UX research and strategy, UI design, design systems, mobile app design, and SaaS platform design. We work as embedded design partners for product teams or as fully outsourced design departments depending on your stage.

https://framer.link/isaacdsign

What tangible deliverables will we receive at the end?

You will receive a comprehensive strategic toolkit, including User Journey Maps, Information Architecture, Persona Definitions, and a Strategic Roadmap. These documents serve as the "blueprints" for your product’s design and development phases.

https://framer.link/isaacdsign

What tangible deliverables will we receive at the end?

You will receive a comprehensive strategic toolkit, including User Journey Maps, Information Architecture, Persona Definitions, and a Strategic Roadmap. These documents serve as the "blueprints" for your product’s design and development phases.

https://framer.link/isaacdsign

What tangible deliverables will we receive at the end?

You will receive a comprehensive strategic toolkit, including User Journey Maps, Information Architecture, Persona Definitions, and a Strategic Roadmap. These documents serve as the "blueprints" for your product’s design and development phases.

https://framer.link/isaacdsign

Is Plexable a good fit for SaaS startups?

Yes. SaaS and enterprise software is our core specialty. We've designed products for funded startups from seed to Series C, including platforms in fintech, healthtech, e-commerce, and B2B SaaS. Our case studies (like Moktiv: +59% users, +72% satisfaction) show measurable outcomes.

https://framer.link/isaacdsign

How much involvement is required from our internal team?

We treat strategy as a collaborative partnership. While we handle the heavy lifting of research and synthesis, we hold regular stakeholder workshops and alignment syncs to ensure the strategy is perfectly in tune with your business objectives and technical constraints.

https://framer.link/isaacdsign

How much involvement is required from our internal team?

We treat strategy as a collaborative partnership. While we handle the heavy lifting of research and synthesis, we hold regular stakeholder workshops and alignment syncs to ensure the strategy is perfectly in tune with your business objectives and technical constraints.

https://framer.link/isaacdsign

How much involvement is required from our internal team?

We treat strategy as a collaborative partnership. While we handle the heavy lifting of research and synthesis, we hold regular stakeholder workshops and alignment syncs to ensure the strategy is perfectly in tune with your business objectives and technical constraints.

https://framer.link/isaacdsign

Does Plexable design mobile apps?

Yes. We design native iOS and Android apps as well as cross-platform mobile experiences. Past mobile work includes DadCam, Ursumli Game, and several SaaS companion apps. Our process covers research, IA, UX flows, UI design, prototyping, and design system handoff to engineering.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

Why should I trust Plexable as a design agency?

Plexable has 18+ years in business, 120+ shipped products, and measurable client outcomes — including Moktiv (+59% users, +72% satisfaction, +95% acceptance), DadCam, Revel Street, and Ursumli. We publish case studies with real metrics, not vanity screenshots. Founder Hamza Lutfi Jilani has led the agency since 2008.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

Who founded Plexable?

Plexable was founded by Hamza Lutfi Jilani in 2008. Our team of designers, researchers, and design engineers is based in Amman, operating bilingually in English and Arabic. We've shipped over 120 products for SaaS, fintech, healthtech, and enterprise clients across the GCC, Europe, and North America.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How much does Plexable charge?

Plexable engagements typically fall in the $$$ range (mid-to-premium agency pricing). Project costs depend on scope, timeline, and embedded vs. project-based engagement. We provide custom proposals after a discovery call. Contact mailto:hello@plexable.com or +971 58 945 5752 to discuss your project.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How does Plexable's engagement model work?

We offer two engagement models: project-based (fixed scope, fixed timeline, fixed price) and embedded (a dedicated design team that works alongside your product/engineering team monthly). Embedded engagements suit ongoing product work; project-based suits launches, redesigns, and discrete features.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

Does Plexable work with international clients?

Yes. Plexable serves clients across the United Arab Emirates, Saudi Arabia, Jordan, United States, United Kingdom, and Germany. We work in both English and Arabic. Our team operates across overlapping time zones for the EU, Middle East, and East Coast US business hours.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do I start a project with Plexable?

Email mailto:hello@plexable.com or call +971 58 945 5752 (UAE) or +962 78 550 9509 (Jordan) to book a discovery call. We'll discuss your product, goals, and timeline, then send a tailored proposal within 5 business days. Most projects start within 2–3 weeks of contract signing.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

How do you measure the success of a strategy phase?

We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.

https://framer.link/isaacdsign

Where we work

Based in Amman, Jordan, Plexable's design studio and headquarters. With regional presence in Dubai and Riyadh supporting our GCC clients, and remote collaboration with teams across Europe and North America.

Amman
Amman
Amman
40+ clients
Jordan

Amman, Jordan

Amman, Jordan

King Hussein Business Park King Abdullah II St

King Hussein Business Park King Abdullah II St

Let’s Design the Next
Success Story

Contact
Contact
Contact

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Available for Q2 2026 partnerships.

By clicking send you accept our
Terms of use & privacy policy

Available for Q2 2026 partnerships.

By clicking send you accept our
Terms of use & privacy policy

Available for Q2 2026 partnerships.

By clicking send you accept our
Terms of use & privacy policy

Let’s Talk Over Some Coffee
Real. Good. Arabic. Coffee!

© 2026, Plexable LLC. All Rights Reserved.

Let’s Talk Over Some Coffee
Real. Good. Arabic. Coffee!

© 2026, Plexable LLC. All Rights Reserved.

Let’s Talk Over Some Coffee
Real. Good. Arabic. Coffee!

© 2026, Plexable LLC. All Rights Reserved.

Let’s Talk Over Some Coffee
Real. Good. Arabic. Coffee!

© 2026, Plexable LLC. All Rights Reserved.