Moktiv Mobile - Influencer Marketing Platform
“
For influencers, speed is currency. We built a high-performance tool rather than a standard dashboard allowing creators to manage contracts, track earnings, and submit content with zero friction.
Emil Qvarfort
CTO
About the project
Moktiv Mobile is the creator-facing extension of the B2B ecosystem, tailored for TikTok influencers. By centralizing the campaign lifecycle, the app enables creators to discover songs, negotiate deals, and receive automated payments via a precise, mobile-first workflow.
Project
Moktiv Mobile
Industry
Creator Economy
Location
Stockholm, Sweden
Date
2025
“
Client Request
Moktiv needed the creator side of its platform: a mobile app where TikTok influencers find song campaigns, sign deals, submit content and get paid without waiting 60+ days.
Emil Qvarfort
CTO
Design Pillars
Our Simple Rules for Design
We prioritized the content pipeline. Creators can upload deliverables and receive label feedback in real-time, reducing the approval loop from days to minutes.
We moved away from hidden fees. The app has a live wallet view showing pending, cleared, and projected earnings based on campaign performance.
While the dashboard handles depth, the app focuses on urgency, delivering push notifications for trending songs, contract signatures, and milestone approvals.
User Discussions & Insights
Pain points
The Payment Gap
Creators often waited 60+ days for payouts because of manual verification and bank delays.
Metric Blindness
Influencers lacked a clear view of how their specific post contributed to a song's overall TikTok chart success.
Brief Confusion
Changing requirements in DMs led to content re-shoots and wasted creative effort.
Personas
User Archetypes
The Rising Star
“
A high-growth creator focused on scaling their brand. They use Moktiv to find consistent sound deals and build their portfolio.
The Mission
Pain Point
Success Metric
Monthly Campaigns
4-6
Efficiency Gain
75%
Submission Reliability
100%
Agency-Managed Creator
“
A top-tier influencer with a team. They use Moktiv to coordinate high-budget campaigns and track ROI.
The Mission
Pain Point
Success Metric
Monthly Revenue
$10k+
Feedback Speed
Instant
Data Accuracy
100%
The Strategic Pivot
Problem Statement
The Transition: From Influencer to Business Partner
Creators used to be treated as external vendors. Moktiv introduced Integrated Creator Workflows that give influencers professional tools for contract management and performance tracking. That moved the relationship from “one-off gigs” to a scalable, data-backed partnership model.
“
The real bottleneck was operational friction, not talent. By giving creators professional infrastructure, we transformed the chaotic gig economy into a reliable supply chain for viral hits.
Emil Qvarfort
CTO
The Strategic Pivot
Solution
The Creator Intelligence Interface
We centralized the campaign lifecycle, financial tracking, and label communication into a single, high-fidelity mobile platform. The MVP redesign is an example of our Mobile App MVP Design work.
01 - Invitation Hub
A high-impact feed where creators can view "New Invitations," review collaboration details, and accept bidded deals instantly.
02 - Live Wallet
A dedicated Wallet section with current balances, transaction histories, and a simplified “Withdraw” flow that shortens cashing out.
03 - Submission Pipeline
A three-step submission flow: Review Details, Link Video, and Complete. It keeps content delivery simple.
Wireframes
The Blueprint & Evolution
Wireframe Logic
The wireframe phase focused on “Decision Density”: every element on screen should help the creator make a business choice. Low-fidelity sketches tested the hierarchy of invitation cards and the wallet and cut clutter so the most important metrics stood out. That let us solve complex edge cases, such as managing multiple sound versions, before any high-fidelity work began.
Validation
Usability Benchmarks
Benchmarking User Efficiency
Usability testing was conducted with 25 professional creators.
Users completed a contract signature and content upload in under 60 seconds.
Automated milestone verification reduced the time-to-payout by 14 days on average.
Centralized briefing eliminated the need for external Slack or WhatsApp threads for campaign logistics.
Centralized briefs prevented data loss and conflicting instructions, so creators spent time on content instead of searching DMs.
Design
Key Features
Collaboration Invitations
A notification system presenting label deals as actionable cards with clear budget and song details.
One-Tap Video Linking
A specialized submission tool where creators simply paste their TikTok link to trigger the automated verification and payout sequence.
Wallet & Payouts
A secure financial hub that manages withdrawals, tracks pending balances, and provides full transaction transparency for audit-ready accounting.
Design System
Visual Identity
The "Precision Intelligence" Aesthetic
We designed a high-contrast, professional interface to maximize readability. The Geist font provides modern clarity even at small scales, essential for data-heavy views. A palette of Cobalt Blue, Cyber Mint, and Slate Gray ensures the platform feels trustworthy, technical, and organized.
UI Logic
The layout organizes complex data into clear, simple blocks so users don't get overwhelmed. The navigation is split into focused zones: Home for discovery, Collaborations for active work, and Wallet for finances. This supports "deep-scanning," allowing creators to see their payout status or new invites in seconds.
Adaptive Visual Modes
The creator app comes in light and dark versions. Invitations, the wallet and deadline timers keep the same contrast in both, so earnings and due dates stay easy to read.
Impact
Scaling Operational Excellence
Professionalizing Creator Operations
By standardizing how creators manage their business, Moktiv gave them a professional way of working. The move from manual coordination to automated management has allowed creators to double their campaign capacity without extra admin help.
“
Moktiv shifted us from chasing payments to proactive management, letting creators focus on content while the app automates the business.
Emil Qvarfort
CTO
Result
Efficiency at Scale
+50% Deal Volume
Faster contract and briefing loops lead to more deals signed per month.
-30% Content Re-shots
Clearer brief structures ensure content meets label standards on the first attempt.
Roadmap
Next Iteration
Future Strategy & Forecasting
Moktiv is shifting from tracking past results to predicting future success. Upcoming updates will introduce "Creative Opportunity Forecasting," which uses AI to suggest which trending songs are the best match for a creator's audience before they go viral on TikTok.
“
Our goal is to move from tracking history to predicting success. We empower creators to identify high-potential sounds and match them with perfect opportunities to scale their influence.
Emil Qvarfort
CTO
