Queen Rania Of Jordan Website
“
create a digital presence worthy of Her Majesty’s global influence: elegant, accessible, and authentic. ” Her Majesty’s Office Hashemite Kingdom of Jordan
About the project
Her Majesty’s office commissioned Plexable to design and develop QueenRania.jo, a project that called for precision and discretion. The full site covers her role as a global advocate for education, cross-cultural dialogue, and social causes, and is an example of our Website Design work.
Project
Website
Industry
Government & Public Figure
Location
Amman, Jordan
Date
2015
The Pivot
Problem Statement
The Authority & Authenticity Gap
A site for a monarch has to feel authentic and still carry weight. A strict corporate site wouldn’t reflect Her Majesty’s approachable warmth, while a standard blog wouldn’t convey her global authority. We needed a precise, culturally sensitive site structure with room for each of her flagship initiatives.
Wireframes
The Blueprint & Evolution
UX Architecture
We built a "Mission-First" hierarchy. The architecture makes it easy for users to jump from global advocacy to local news. The focus was on reducing clicks and making discovery feel natural.
Final Showcase
The New Experience
