120+ Products.
18 years. One standard.
Plexable is an experience design agency that's helped funded startups and global brands ship SaaS, mobile, and enterprise products since 2008. Our work has driven +59% user growth, +72% satisfaction, and +95% feature acceptance for teams across the GCC, Europe, and North America.
Plexable is an experience design agency that's helped funded startups and global brands ship SaaS, mobile, and enterprise products since 2008. Our work has driven +59% user growth, +72% satisfaction, and +95% feature acceptance for teams across the GCC, Europe, and North America.
Since 2008, trusted by brands that scale.
Queen Rania
,
RHC
,
STC
,
Speedi
,
eFawateercom
,
eFawateercom
,
Motory
,
POSRocket
,
Telenav
,
Moktiv
,
Vibes
And many more growing teams.
“
Let our results
speak for themselves.
Startups
+120 MVP
+120 MVP
We help early stage startups
launch ideas to the market fast.
We help early stage startups launch ideas to the market fast.
Exits
$45M+
$45M+
Acquisitions
Acquisitions
POSRocket
New web & mobile app
Revenue
$400M+ Revenue and Conversion optimization
$400M+ Revenue and Conversion optimization
Last 3 years over $400M+
clients’ revenue.
Startups
$120M+
$120M+
Last 3 years, clients’ investment.
Series A → Series B
We help early stage startups launch ideas to the market fast.
“
Why choose Plexable
Results
Full-Stack
Full-Stack
Design
Design
Research, strategy, UX, UI, design systems, and design engineering under one roof.
We help early stage startups launch ideas to the market fast.
Research
Strategy
UX Design
UI Design
Design Systems
Design Engineering
Global
MENA fluency
MENA fluency
Global reach
Global reach
Bilingual delivery, GCC regional presence, clients across Europe and North America.
Results
Proven
Proven
Outcomes
Outcomes
Every case study includes measurable business results, not just visual polish.
We help early stage startups launch ideas to the market fast.
“
We are worldwide
Based in Amman, Jordan, our studio serves as the central hub for our design operations. We maintain a regional presence in Dubai and Riyadh to support our GCC partners, integrated with a distributed network of talent across Europe and North America.
“
Are they Skilled enough?
collaboratingwithdevelopersproductowners
andstakeholderstoimproverealproductsandoutcomes.Moktiv
Moctiv
Influencer Marketing Platform, a specialized, data-driven tool designed to bridge the gap between music labels and TikTok influencers.
Scale-up
Scale-up
Company Type
Company Type
Saas Application
Saas Application
Project type
Project type
3.25xCLI
3.25xCLI
Result
Result
+59%
+59%
Number of users
Number of users
+72%
+72%
User satisfaction
User satisfaction
+95%
+95%
Acceptance Rate
Acceptance Rate
DadCam
high-performance mobile app that replicates the 90s camcorder aesthetic.
Startup
Startup
Company Type
Company Type
Mobile App
Mobile App
Project type
Project type
3.25xCLI
3.25xCLI
Result
Result
+59%
+59%
Number of users
Number of users
+72%
+72%
User satisfaction
User satisfaction
+95%
+95%
Acceptance Rate
Acceptance Rate
“
Are they trustworthy?
“
“
believethatskillsreflectinthefeedbackonegets.Soweletourclientssayitinstead.“
Plexable was a pleasure to work with!
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Suruchi Gupta
Founder, Confidential
Founder, Confidential
“
Working with Plexable
will accelerate your projectWorking with Plexable
will accelerate your projectWorking with Plexable
will accelerate your projectWorking with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Working with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Working with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Ahmad Wahidi
Ahmad Wahidi
CEO, ELmeter
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Omar Aref
Founder, DadCam
Founder, DadCam
“
They delivered High Quality, Thoughtful Designs
They delivered High Quality, Thoughtful Designs
They delivered High Quality, Thoughtful Designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job. had a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job. had a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job. had a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
CPO, Revel Street
“
Areas of Impact
Delivering high-end digital solutions across diverse sectors, from emerging startups to established enterprises.
SaaS
Fintech
Healthtech
E-commerce
Enterprise
Mobile
Gaming
Education
“
How we work
From 6 Weeks
From 6 Weeks
From 6 Weeks
From 6 Weeks
1. Discover
1. Discover
Strategic research and analysis to define project goals and user needs.
2. Design
2. Design
Creating intuitive, high-fidelity interfaces that balance aesthetics with function.
3. Deliver
3. Deliver
Polished, production-ready assets and documentation for a seamless handoff.
4. Partner
4. Partner
Ongoing collaboration to refine the experience and scale as you grow.
Frequently Asked Questions
What is Plexable?
Plexable is an experience design agency that's shipped 120+ products for funded startups and global brands since 2008. We specialize in SaaS, mobile, and enterprise design, with case studies showing +59% user growth and +95% feature acceptance. We serve clients across the GCC, Europe, and North America, with regional presence in Amman, Dubai, and Riyadh.
https://framer.link/isaacdsign
What is the main objective of an Experience Strategy?
It is about bridging the gap between high-level business goals and actual user needs. We align your team on a clear product direction, ensuring every feature has a strategic purpose before high-fidelity design or development begins. This eliminates wasted effort and "feature creep."
https://framer.link/isaacdsign
What is the main objective of an Experience Strategy?
It is about bridging the gap between high-level business goals and actual user needs. We align your team on a clear product direction, ensuring every feature has a strategic purpose before high-fidelity design or development begins. This eliminates wasted effort and "feature creep."
https://framer.link/isaacdsign
What is the main objective of an Experience Strategy?
It is about bridging the gap between high-level business goals and actual user needs. We align your team on a clear product direction, ensuring every feature has a strategic purpose before high-fidelity design or development begins. This eliminates wasted effort and "feature creep."
https://framer.link/isaacdsign
How long has Plexable been in business?
Plexable has been operating since 2008, giving us over 18 years of product design experience across SaaS, fintech, healthtech, mobile apps, and enterprise platforms. We've worked with 120+ funded startups and global brands during that time.
https://framer.link/isaacdsign
Can we apply this to an existing product, or is it only for new ventures?
It works for both. For existing products, we focus on auditing the current experience to identify friction points and structural flaws that hinder growth. For new products, we build the architectural foundation from scratch to ensure a successful and scalable market entry.
https://framer.link/isaacdsign
Can we apply this to an existing product, or is it only for new ventures?
It works for both. For existing products, we focus on auditing the current experience to identify friction points and structural flaws that hinder growth. For new products, we build the architectural foundation from scratch to ensure a successful and scalable market entry.
https://framer.link/isaacdsign
Can we apply this to an existing product, or is it only for new ventures?
It works for both. For existing products, we focus on auditing the current experience to identify friction points and structural flaws that hinder growth. For new products, we build the architectural foundation from scratch to ensure a successful and scalable market entry.
https://framer.link/isaacdsign
Where does Plexable work?
Plexable works with clients across six countries: the United Arab Emirates, Saudi Arabia, Jordan, United States, United Kingdom, and Germany. Our team is based in Amman, with regional presence in Dubai and Riyadh to support GCC clients. We operate bilingually in English and Arabic.
https://framer.link/isaacdsign
How long does a typical strategy engagement last?
Our strategic process typically starts from 6 weeks. This timeframe allows for deep discovery, user behavior mapping, and validation to ensure the resulting roadmap is grounded in data rather than assumptions.
https://framer.link/isaacdsign
How long does a typical strategy engagement last?
Our strategic process typically starts from 6 weeks. This timeframe allows for deep discovery, user behavior mapping, and validation to ensure the resulting roadmap is grounded in data rather than assumptions.
https://framer.link/isaacdsign
How long does a typical strategy engagement last?
Our strategic process typically starts from 6 weeks. This timeframe allows for deep discovery, user behavior mapping, and validation to ensure the resulting roadmap is grounded in data rather than assumptions.
https://framer.link/isaacdsign
What services does Plexable offer?
Plexable offers end-to-end product design: UX research and strategy, UI design, design systems, mobile app design, and SaaS platform design. We work as embedded design partners for product teams or as fully outsourced design departments depending on your stage.
https://framer.link/isaacdsign
What tangible deliverables will we receive at the end?
You will receive a comprehensive strategic toolkit, including User Journey Maps, Information Architecture, Persona Definitions, and a Strategic Roadmap. These documents serve as the "blueprints" for your product’s design and development phases.
https://framer.link/isaacdsign
What tangible deliverables will we receive at the end?
You will receive a comprehensive strategic toolkit, including User Journey Maps, Information Architecture, Persona Definitions, and a Strategic Roadmap. These documents serve as the "blueprints" for your product’s design and development phases.
https://framer.link/isaacdsign
What tangible deliverables will we receive at the end?
You will receive a comprehensive strategic toolkit, including User Journey Maps, Information Architecture, Persona Definitions, and a Strategic Roadmap. These documents serve as the "blueprints" for your product’s design and development phases.
https://framer.link/isaacdsign
Is Plexable a good fit for SaaS startups?
Yes. SaaS and enterprise software is our core specialty. We've designed products for funded startups from seed to Series C, including platforms in fintech, healthtech, e-commerce, and B2B SaaS. Our case studies (like Moktiv: +59% users, +72% satisfaction) show measurable outcomes.
https://framer.link/isaacdsign
How much involvement is required from our internal team?
We treat strategy as a collaborative partnership. While we handle the heavy lifting of research and synthesis, we hold regular stakeholder workshops and alignment syncs to ensure the strategy is perfectly in tune with your business objectives and technical constraints.
https://framer.link/isaacdsign
How much involvement is required from our internal team?
We treat strategy as a collaborative partnership. While we handle the heavy lifting of research and synthesis, we hold regular stakeholder workshops and alignment syncs to ensure the strategy is perfectly in tune with your business objectives and technical constraints.
https://framer.link/isaacdsign
How much involvement is required from our internal team?
We treat strategy as a collaborative partnership. While we handle the heavy lifting of research and synthesis, we hold regular stakeholder workshops and alignment syncs to ensure the strategy is perfectly in tune with your business objectives and technical constraints.
https://framer.link/isaacdsign
Does Plexable design mobile apps?
Yes. We design native iOS and Android apps as well as cross-platform mobile experiences. Past mobile work includes DadCam, Ursumli Game, and several SaaS companion apps. Our process covers research, IA, UX flows, UI design, prototyping, and design system handoff to engineering.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
Why should I trust Plexable as a design agency?
Plexable has 18+ years in business, 120+ shipped products, and measurable client outcomes — including Moktiv (+59% users, +72% satisfaction, +95% acceptance), DadCam, Revel Street, and Ursumli. We publish case studies with real metrics, not vanity screenshots. Founder Hamza Lutfi Jilani has led the agency since 2008.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
Who founded Plexable?
Plexable was founded by Hamza Lutfi Jilani in 2008. Our team of designers, researchers, and design engineers is based in Amman, operating bilingually in English and Arabic. We've shipped over 120 products for SaaS, fintech, healthtech, and enterprise clients across the GCC, Europe, and North America.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How much does Plexable charge?
Plexable engagements typically fall in the $$$ range (mid-to-premium agency pricing). Project costs depend on scope, timeline, and embedded vs. project-based engagement. We provide custom proposals after a discovery call. Contact mailto:hello@plexable.com or +971 58 945 5752 to discuss your project.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How does Plexable's engagement model work?
We offer two engagement models: project-based (fixed scope, fixed timeline, fixed price) and embedded (a dedicated design team that works alongside your product/engineering team monthly). Embedded engagements suit ongoing product work; project-based suits launches, redesigns, and discrete features.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
Does Plexable work with international clients?
Yes. Plexable serves clients across the United Arab Emirates, Saudi Arabia, Jordan, United States, United Kingdom, and Germany. We work in both English and Arabic. Our team operates across overlapping time zones for the EU, Middle East, and East Coast US business hours.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do I start a project with Plexable?
Email mailto:hello@plexable.com or call +971 58 945 5752 (UAE) or +962 78 550 9509 (Jordan) to book a discovery call. We'll discuss your product, goals, and timeline, then send a tailored proposal within 5 business days. Most projects start within 2–3 weeks of contract signing.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
How do you measure the success of a strategy phase?
We define specific Success Metrics during the Discovery phase. Success is typically measured by "Decision Velocity" (how much faster your team can make product choices), team alignment, and the reduction of rework during the development phase.
https://framer.link/isaacdsign
Still have a question?
Let’s Design the Next
Success Story
Let’s Design the Next Success Story
Say
Say
Hello
Hello
Interested in joining our team?
Jordan
