User Testing
User Testing
We validate design decisions with real users to identify friction before it reaches production.
We validate design decisions with real users to identify friction before it reaches production.
Finding usability problems before release makes them easier to address.
Launching without validation is a high-stakes gamble. Testing identifies friction before it reaches production.
“
What you get
Usability Testing
Task Success Rates
Heatmaps
A/B Test Scenarios
Friction Logs
Video Recordings
Feedback Analysis
Iteration Roadmap
Actionable Insights
Final Report
Usability Testing
Conducting sessions with real users to observe how they interact with the product, identifying usability issues and areas for improvement.
Heatmaps
Visual representations of user behavior that show where users click, scroll, and move their cursors to understand which parts of a page get the most attention.
Friction Logs
Detailed documentation of every "point of friction" or hurdle a user encounters while trying to complete a task within the interface.
Iteration Roadmap
A structured plan that prioritizes design changes and feature updates based on testing results and user feedback to continuously improve the product.
“
How it works
From 2 Weeks
From 2 Weeks
From 2 Weeks
1. Discovery
Understanding the specific product features or flows that need evaluation.
2. Architecture
Structuring test scenarios, success metrics, and participant screening criteria.
3. Design
Facilitating the testing sessions and recording user interactions and feedback.
4. Validation
Analyzing the test data to validate hypotheses and pinpoint areas for improvement.
Our Cases
See how testing with drivers in Dubai shaped Telenav’s Arabic in-car navigation for GM.
Telenav Arabic
Two UX experts and drivers in Dubai found 23 issues, each with a fix.
Automotive
Automotive
Industry
Industry
Testing
Testing
Project type
Project type
UAE
UAE
Region
Region
23
23
Issues found
Issues found
4
4
High severity
High severity
2018
2018
GM relaunch
GM relaunch
“
Validated User Testing leads to
Task
FrictionObserved Task Paths
Watch users attempt core tasks and document the points that block completion.
Handoff
EvidenceTesting Record
Document test findings and unresolved usability issues for engineering handoff.
Support
RisksSupport Issue Signals
Find confusing flows that lead to avoidable support requests and repeat contact.
Usability
EvidenceObserved Behavior
Use observed behavior to resolve design questions and prioritize the next changes.
Early
Use ReviewEarly Use Findings
Test onboarding to find where new users miss the product’s main value.
“
Usability testing for every stage of growth
Since 2008, trusted by brands that scale.
STC
,
Speedi
,
Motory
,
POSRocket
,
Telenav
,
Moktiv
,
Giant
,
VIBES
VIBES
Vibes
,
And many more growing teams.
“
Are they trustworthy?
“
“
believethatskillsreflectinthefeedbackonegets.Soweletourclients
sayitinstead.“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Working with Plexable
will accelerate your projectWorking with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good things
to say about the team at PlexableI have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
It was a genuinely smooth experience
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Working with Plexable
will accelerate your projectWorking with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good things
to say about the team at PlexableI have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
It was a genuinely smooth experience
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Working with Plexable
will accelerate your projectWorking with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good things
to say about the team at PlexableI have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
It was a genuinely smooth experience
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Working with Plexable
will accelerate your projectWorking with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good things
to say about the team at PlexableI have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
It was a genuinely smooth experience
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Working with Plexablewill accelerate your project
Working with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good thingsto say about the team at Plexable
I have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Working with Plexablewill accelerate your project
Working with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good thingsto say about the team at Plexable
I have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Working with Plexablewill accelerate your project
Working with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good thingsto say about the team at Plexable
I have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Working with Plexablewill accelerate your project
Working with Plexable will accelerate your project. They provided me with extremely high-quality User Experience / Flow diagrams, and they provided it in a quick time frame and as promised. Unlike with other offshore providers that are reactive, Plexable drove the process and provided strong suggestions for improvement throughout. They took real ownership of the project as if it were their own.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good thingsto say about the team at Plexable
I have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good thingsto say about the team at Plexable
I have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good thingsto say about the team at Plexable
I have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good thingsto say about the team at Plexable
I have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Suruchi Gupta
Founder, Confidential
“
Plexable was a pleasure to work with!
We thoroughly enjoyed collaborating with Hamza, Abdul, and the team. They took ownership from day 1 and impressed us with their exceptional UX/UI expertise, and went above and beyond to help and support us.
Ahmad Wahidi
CEO, ELmeter
“
It was a genuinely smooth experience.
It was a genuinely smooth experience. They have a great eye for design, communicate clearly, and handle feedback with real professionalism. This was my second project with them, and once again, they delivered high-quality work ahead of schedule.
Omar Aref
Founder, DadCam
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Charles Pan
CPO, Revel Street
“
I have only good thingsto say about the team at Plexable
I have only good things to say about the team at Plexable. They bleed design and have a wealth of experience in UI/UX. The result for me was a very coherent design that is both beautiful and functional. I enjoyed every part of this project and can't wait for more projects with Plexable.
Mohammad Jawahri
CEO, Ursumli Game
“
They delivered high-quality, thoughtful designs
We hired Hamza and his agency again for follow-up design work on our B2B SaaS platform, and as always, they did a fantastic job and were a pleasure to work with throughout. Reliable and flexible - we’ll definitely continue working with him.
Truls Kaasa
CMO, Moktiv
“
Plexable helped us refine our core experience
By focusing on the logic, not just the visuals. They took our complex requirements and simplified them into a very clean, usable interface. It’s rare to find a design team that stays this focused on the actual end-user throughout the whole process.
Confidential
Co-Founder, Uxability
Frequently Asked Questions
User research is a broad term for studying people, needs, and context. User testing evaluates a particular product, prototype, or task with recruited participants. Sessions can show where people hesitate, misunderstand the interface, or fail to complete a task, but they do not prove the solution works for every user.
Testing can take place at several stages, from early flows to a working product. Testing a prototype before development can reveal structural issues while they are still easier to change. The right timing depends on the decision the team needs to make, the fidelity required, and what can be tested responsibly.
No participant count makes every study valid. We set the sample around the research questions, user segments, risk, and evidence needed. Five to eight participants per segment may suit a focused qualitative study, but that should not be presented as finding a fixed percentage of all usability issues.
Recordings can be provided when participants have consented and the project permits them. The agreed deliverables may include session video, screen and audio capture, notes, or selected clips. Access, storage, redaction, retention, and sharing rules should be set before the research begins.
A usability audit is an expert review of an interface against agreed heuristics and task criteria. It can be combined with user testing when both are in scope, but the two methods produce different evidence. The report can group findings by severity and effort, with the scoring method documented for the team.
A focused user testing cycle typically takes 2–4 weeks. This includes the time needed for recruiting targeted participants, conducting the moderated or unmoderated sessions, and synthesizing the data into a final Action Plan.
User research is a broad term for studying people, needs, and context. User testing evaluates a particular product, prototype, or task with recruited participants. Sessions can show where people hesitate, misunderstand the interface, or fail to complete a task, but they do not prove the solution works for every user.
Testing can take place at several stages, from early flows to a working product. Testing a prototype before development can reveal structural issues while they are still easier to change. The right timing depends on the decision the team needs to make, the fidelity required, and what can be tested responsibly.
No participant count makes every study valid. We set the sample around the research questions, user segments, risk, and evidence needed. Five to eight participants per segment may suit a focused qualitative study, but that should not be presented as finding a fixed percentage of all usability issues.
Recordings can be provided when participants have consented and the project permits them. The agreed deliverables may include session video, screen and audio capture, notes, or selected clips. Access, storage, redaction, retention, and sharing rules should be set before the research begins.
A usability audit is an expert review of an interface against agreed heuristics and task criteria. It can be combined with user testing when both are in scope, but the two methods produce different evidence. The report can group findings by severity and effort, with the scoring method documented for the team.
A focused user testing cycle typically takes 2–4 weeks. This includes the time needed for recruiting targeted participants, conducting the moderated or unmoderated sessions, and synthesizing the data into a final Action Plan.
User research is a broad term for studying people, needs, and context. User testing evaluates a particular product, prototype, or task with recruited participants. Sessions can show where people hesitate, misunderstand the interface, or fail to complete a task, but they do not prove the solution works for every user.
Testing can take place at several stages, from early flows to a working product. Testing a prototype before development can reveal structural issues while they are still easier to change. The right timing depends on the decision the team needs to make, the fidelity required, and what can be tested responsibly.
No participant count makes every study valid. We set the sample around the research questions, user segments, risk, and evidence needed. Five to eight participants per segment may suit a focused qualitative study, but that should not be presented as finding a fixed percentage of all usability issues.
Recordings can be provided when participants have consented and the project permits them. The agreed deliverables may include session video, screen and audio capture, notes, or selected clips. Access, storage, redaction, retention, and sharing rules should be set before the research begins.
A usability audit is an expert review of an interface against agreed heuristics and task criteria. It can be combined with user testing when both are in scope, but the two methods produce different evidence. The report can group findings by severity and effort, with the scoring method documented for the team.
A focused user testing cycle typically takes 2–4 weeks. This includes the time needed for recruiting targeted participants, conducting the moderated or unmoderated sessions, and synthesizing the data into a final Action Plan.
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