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UX & Conversion Audit

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Services

UX & Conversion Audit

UX & Conversion Audit

Translate user usage data into actionable insights for continuous and measurable product improvement.

Translate user usage data into actionable insights for continuous and measurable product improvement.

Conversion audit comparing two interface variants

Small usability gaps lead to massive conversion leaks.

Internal familiarity can hide friction that causes users to abandon important journeys. An independent audit identifies those issues before more acquisition spend is directed at them.

UX audit highlighting friction in a service request workflow

What you get

Heuristic Evaluation

Funnel Analysis

Drop-off Mapping

Accessibility Check

Competitor Benchmark

Friction Logs

Usability Scoring

Quick Wins List

Actionable Roadmap

Audit Report

Heuristic Evaluation

A comprehensive expert review of the interface against established usability principles to identify potential UX flaws and areas for improvement.

Drop-off Mapping

Visualizing and analyzing the specific stages in a user flow where users abandon the process, providing insights into why they leave.

Quick Wins List

A prioritized document highlighting high-impact, low-effort design changes that can be implemented immediately to improve the user experience.

Accessibility Check

An evaluation of the platform to ensure it meets inclusive design standards, making it usable for people with various disabilities.

How it works

From 3 Weeks

Discovery
Architecture
Design
Validation

From 3 Weeks

Discovery
Architecture
Design
Validation

From 3 Weeks

Discovery
Architecture
Design
Validation

1. Discovery

Understanding your current conversion goals, KPIs, and known drop-off points.

2. Architecture

Analyzing current site structure, user flows, and heuristic usability principles.

3. Design

Designing actionable recommendations, quick wins, and wireframes for proposed fixes.

4. Validation

Validating the proposed changes against best practices and preparing for A/B testing.

Our Cases

We conducted deep-dive audits for Uxability, Moktiv uncovering specific growth opportunities by aligning user behavior with core business objectives.

Moktiv

Influencer Marketing Platform, a specialized, data-driven tool designed to bridge the gap between music labels and TikTok influencers.

Moktiv influencer-marketing platform dashboard
Moktiv influencer-marketing platform dashboard
Moktiv influencer-marketing platform dashboard

Scale-up

Scale-up

Company Type

Company Type

Saas Application

Saas Application

Engagement

Engagement

UX audit

UX audit

Method

Method

Audited

Audited

Evidence

Evidence

Benchmarked

Benchmarked

Validation

Validation

Prioritised

Prioritised

Next step

Next step

Data-backed UX and Conversion Audits lead to

  • Immediate
    Conversion Lift

    Clearer Conversion Opportunities

    Identify and fix high-friction drop-off points to turn existing traffic into immediate revenue.

  • Reduced User Frustration

    Fewer Preventable Support Issues

    Pinpoint confusing UI patterns that trigger support tickets, saving your team hours of manual work.

  • Scientific
    Optimization

    Evidence-Led Priorities

    Move past "gut feelings" with a prioritized list of design improvements based on actual user behavior data.

  • Enhanced
    Task Speed

    Shorter Critical Paths

    Streamline bloated workflows to help users reach their goals faster, directly increasing product satisfaction.

  • Optimized
    Marketing Spend

    Better Use of Acquisition Spend

    Ensure the traffic you pay for lands on a high-converting experience, maximizing your return on ad spend.

Strategic packages optimized for any entity

Since 2008, trusted by brands that scale.

STC Logo

STC

,

Speedi Logo

Speedi

,

Motori Logo

Motory

,

POSRocket logo

POSRocket

,

Telenav

Moktiv Logo

Moktiv

,

GIANT Protocol logo

Giant

,

VIBES

VIBES

Vibes

,

And many more growing teams.

Are they trustworthy?

Webelievethatskillsreflectinthefeedbackonegets.Soweletourclientssayitinstead.
FAQ
FAQ
FAQ

Frequently Asked Questions

  • It is an objective, data-driven evaluation of your product’s current performance. We analyze your interface through the lens of established UX heuristics and conversion principles to identify exactly where users are dropping off and why. It’s a "health check" that turns subjective opinions into a prioritized list of evidence-based improvements.

  • A focused audit typically takes 2–4 weeks. This includes the time required for data synthesis, heuristic evaluation, and the creation of a comprehensive roadmap of improvements. It is designed to be a high-impact, short-term engagement that provides immediate value.

  • You will receive a Prioritized Action Plan. This report categorizes every identified issue by its "Severity" (impact on the user) and "Ease of Fix" (technical effort). We also include annotated wireframes or "Loom" walkthroughs to explain the logic behind each recommended change.

  • Ideally, yes. While we can perform a heuristic audit based on design principles alone, combining it with your actual user data (heatmaps, drop-off rates, and session recordings) allows us to provide a much deeper level of insight and more accurate ROI projections.

  • We use a Prioritization Matrix. We rank every insight based on its potential to move your core KPIs (like Conversion Rate or Average Order Value) versus the development effort required. This ensures your team can focus on "Quick Wins" that deliver the highest impact with the least resistance.

  • Absolutely. Most of our audit clients transition into a UI/UX Design or Website Design engagement to implement the findings. Because we have already done the deep work of understanding your friction points, the transition into the design phase is incredibly efficient and alignment-heavy.

  • It is an objective, data-driven evaluation of your product’s current performance. We analyze your interface through the lens of established UX heuristics and conversion principles to identify exactly where users are dropping off and why. It’s a "health check" that turns subjective opinions into a prioritized list of evidence-based improvements.

  • A focused audit typically takes 2–4 weeks. This includes the time required for data synthesis, heuristic evaluation, and the creation of a comprehensive roadmap of improvements. It is designed to be a high-impact, short-term engagement that provides immediate value.

  • You will receive a Prioritized Action Plan. This report categorizes every identified issue by its "Severity" (impact on the user) and "Ease of Fix" (technical effort). We also include annotated wireframes or "Loom" walkthroughs to explain the logic behind each recommended change.

  • Ideally, yes. While we can perform a heuristic audit based on design principles alone, combining it with your actual user data (heatmaps, drop-off rates, and session recordings) allows us to provide a much deeper level of insight and more accurate ROI projections.

  • We use a Prioritization Matrix. We rank every insight based on its potential to move your core KPIs (like Conversion Rate or Average Order Value) versus the development effort required. This ensures your team can focus on "Quick Wins" that deliver the highest impact with the least resistance.

  • Absolutely. Most of our audit clients transition into a UI/UX Design or Website Design engagement to implement the findings. Because we have already done the deep work of understanding your friction points, the transition into the design phase is incredibly efficient and alignment-heavy.

  • It is an objective, data-driven evaluation of your product’s current performance. We analyze your interface through the lens of established UX heuristics and conversion principles to identify exactly where users are dropping off and why. It’s a "health check" that turns subjective opinions into a prioritized list of evidence-based improvements.

  • A focused audit typically takes 2–4 weeks. This includes the time required for data synthesis, heuristic evaluation, and the creation of a comprehensive roadmap of improvements. It is designed to be a high-impact, short-term engagement that provides immediate value.

  • You will receive a Prioritized Action Plan. This report categorizes every identified issue by its "Severity" (impact on the user) and "Ease of Fix" (technical effort). We also include annotated wireframes or "Loom" walkthroughs to explain the logic behind each recommended change.

  • Ideally, yes. While we can perform a heuristic audit based on design principles alone, combining it with your actual user data (heatmaps, drop-off rates, and session recordings) allows us to provide a much deeper level of insight and more accurate ROI projections.

  • We use a Prioritization Matrix. We rank every insight based on its potential to move your core KPIs (like Conversion Rate or Average Order Value) versus the development effort required. This ensures your team can focus on "Quick Wins" that deliver the highest impact with the least resistance.

  • Absolutely. Most of our audit clients transition into a UI/UX Design or Website Design engagement to implement the findings. Because we have already done the deep work of understanding your friction points, the transition into the design phase is incredibly efficient and alignment-heavy.

So, are you ready to create a wow-factor design?

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Contact
Contact

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you’re building.

By submitting, you acknowledge our Privacy Policy and ask Plexable to respond. Your use of this website is governed by our Terms of Use.

Start a project

Tell us what
you’re building.

By submitting, you acknowledge our Privacy Policy and ask Plexable to respond. Your use of this website is governed by our Terms of Use.